Building the foundations of a sustainable innovation strategy

Modern customer demands and evolving technology capability mean smaller businesses are seeking digital transformation as eagerly as their enterprise counterparts.  


In the UK, for example, a recent survey by the Federation of Small Business (FSB) suggests that in the past three years, 69% of companies have either brought an entirely new product to market (25%), improved existing products (38%) or improved or introduced new internal or customer-facing processes (25%).