There's a Serena-sized hole in the professional tennis landscape, but marketers aren't dwelling on what they've lost--instead they're focusing on the next generation of potential scene stealers and trophy winners to draw fans to this summer's U.S. Open. For a campaign launching this weekend, executives at the U.S. Tennis Association and agency Dentsu Creative also...
New USTA Ads Focus on Next Gen Players in a Post-Serena World
