Advertising – Antzila

Advertising Campaign Asia

How creativity can enhance customer experiences

September 7, 2024

Forget products, people buy experiences. Raman Minhas explores how creative customer experiences, from AR trials to interactive games, are transforming brand loyalty.…

Advertising Campaign Asia

Everything you need to know ahead of Google’s antitrust trial

Antzila.com

September 7, 2024

With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.

⦿Source…

Advertising Campaign Asia

Summerween: Why Michaels, Home Depot and General Mills are launching fall campaigns earlier than ever

Antzila.com

September 7, 2024

It’s not just you. Everyone is noticing a lot of orange and spooky stuff in stores while it’s still summer. Here’s why.…

Advertising Campaign Asia

Report: X brings on Targeted Victory for comms support

Antzila.com

September 7, 2024

X taps Republican consulting firm Targeted Victory, owned by Stagwell Group, to manage the fallout from its suspension in Brazil, according to Wired.…

Advertising Campaign Asia

India’s festive shopping revolution: Short videos drive over 47% of consumer choices

Antzila.com

September 7, 2024

A report by ShareChat and Moj found that these engaging clips have ingrained themselves into the daily routines of 81% of Indian consumers, especially those aged 25-44 years.…

Advertising Adweek

Ticker: ABC News Finalizes Presidential Debate Rules

Antzila.com

September 6, 2024

Top of the Ticker: With only four sleeps to go before Kamala Harris and Donald Trump face off in Philadelphia in their Sept.…

Advertising Adweek CNN

Wednesday, September 4 Cable Evening News Ratings: Hannity’s Trump Interview Delivers Over 4 Million Total Viewers

Antzila.com

September 6, 2024

25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 262 | CNN: 127 | MSNBC: 115Prime: FNC: 510 | CNN: 233 | MSNBC: 167 FNC: CNN: MSNBC: 4PM Your World:224 Tapper:148 Wallace:149 5PM Five:323 Tapper:150 Wallace:-- 6PM Baier:249 Blitzer:156 Melber:157 7PM Ingraham:266 Burnett:181 Reid:179 8PM Watters:398 Anderson Cooper 360:187 Hayes:173 9PM Hannity:667 Collins:279 Wagner:162 10PM Gutfeld:465...…

Advertising Adweek CNN

Tuesday, September 3 Evening Cable News Ratings: Deadline: White House is Most-Watched Show at 4 p.m.

Antzila.com

September 6, 2024

25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 228 | CNN: 103 | MSNBC: 120Prime: FNC: 370 | CNN: 163 | MSNBC: 184 FNC: CNN: MSNBC: 4PM Your World:199 Tapper:110 Wallace:156 5PM Five:326 Tapper:134 Wallace:-- 6PM Baier:232 Blitzer:135 Melber:212 7PM Ingraham:237 Burnett:118 Reid:207 8PM Watters:364 Cooper:165 Hayes:195 9PM Hannity:319 Collins:156 Wagner:171 10PM Gutfeld:428 Phillip:169 O'Donnell:187...…

Advertising Adweek CNN

Monday, September 2 Evening Cable News Ratings: The Five is Tops in Total Viewers on Labor Day

Antzila.com

September 6, 2024

25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 182 | CNN: 106 | MSNBC: 78Prime: FNC: 243 | CNN: 108 | MSNBC: 57 FNC: CNN: MSNBC: 4PM Your World:167 The Lead:147 Wallace:--- 5PM Five:245 Situation Room:135 Melber:160 6PM Special Report:179 Situation Room:163 Melber:--- 7PM Ingraham:208 OutFront:126 Wallace:102 8PM Watters:255 Whole Story:115 Melber:59 9PM Hannity:248 Whole...…

Advertising Adweek

NFL Kicks Off 2024 Season With Huge Ratings Win

Antzila.com

September 6, 2024

The Kansas City Chiefs may have won the kickoff game against the Baltimore Ravens on NBC and Peacock, but the NFL also came out on top as a winner with ratings.…

Advertising Adweek

NBCU Cuts Back on The Tonight Show to 4 Nights Per Week

Antzila.com

September 6, 2024

When it comes to The Tonight Show's five-night-a-week schedule, NBCUniversal is saying, "Go on, git!" Top Line ADWEEK has confirmed that NBCUniversal is cutting back on The Tonight Show, making it four nights per week instead of five.…

Advertising Adweek

Remember the Time That Flying Squirrel Faked its Own Death?

Antzila.com

September 6, 2024

In the spirit of Friday and with no roundup, we give you a weekend send off with a very smart squirrel.…

Advertising Adweek

Revolving Door Roster Updates: Adam&eveDDB, Havas, Medialab & More

Antzila.com

September 6, 2024

This week's roster updates feature some exciting new hires and leadership moves as agencies continue to build out their creative, operational, and strategic teams.…

Advertising Adweek

A Beleaguered Football Ref Gets Some Comfort in The Farmer’s Dog Ad

Antzila.com

September 6, 2024

The referee character in a new commercial for The Farmer's Dog is having a terrible, horrible, no good, very bad day.…

Advertising Quartz Tech

Google has abused its power over the ad tech sector for almost a decade, British regulator says

Antzila.com

September 6, 2024September 6, 2024

A British regulator on Friday said Google (GOOGL) has abused its dominant position in digital advertising to restrict competition and harm since at least 2015.…

Advertising Adweek

Tools of the Trade: Jake Bayham of BSSP

Antzila.com

September 6, 2024

Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful.…

Advertising Adweek

Meredith Veloz Named News Director at Telemundo 49 Tampa

Antzila.com

September 6, 2024

Meredith Veloz has been named news director for Telemundo 49 Tampa (WRMD). She starts in early October and will report to Miguelangel Lopez, regional vp of news & content for the Telemundo-owned stations serving Orlando, Tampa, and Fort Myers, Florida.…

Advertising Adweek

KCAL AM Anchor Rudabeh Shahbazi Reveals Lymphoma Diagnosis

Antzila.com

September 6, 2024

KCAL morning anchor Rudabeh Shahbazi has revealed that she has non-hodgkin lymphoma. Shahbazi spoke with her doctor on-air about her diagnosis, warning signs and treatments.…

Advertising Adweek

Dunkin’ Reunites Love Island Couples for ‘Iconic’ Breakfast Deal

Antzila.com

September 6, 2024

Dunkin' and reality show Love Island USA coupled up to drop a bombshell in the world of breakfast. A month after the Love Island USA reunion show, Dunkin' and agency Juxtapose brought together three of the couples from season 6 to plug its new $6 meal deal.…

Advertising Campaign Asia

How to leverage the convergence of affiliate and influencer marketing

Antzila.com

September 6, 2024

Affiliate and influencer channels were once treated separately, managed by different teams. However, brands are now realising the benefits of integrating both to drive full-funnel results, opines Impact.com…

Advertising Campaign Asia

Campaign Asia-Pacific announces key editorial appointments

Antzila.com

September 6, 2024

Rahat Kapur steps into the managing editor role to lead content strategy, while Nikita Mishra advances to editor to drive regional news coverage.…

Advertising Campaign Asia

Singapore’s C-suite bet big on gen AI, but face stiff challenges

Antzila.com

September 6, 2024

Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers.…

Advertising Adweek

Hourglass and Barneys New York Team Up for Nostalgic Pop-Up

Antzila.com

September 6, 2024

To celebrate its 20th anniversary, cosmetic brand Hourglass has partnered with department store Barneys New York for a pop-up experience. Barneys New York and Hourglass curated the pop-up with former Barneys New York leaders, Simon Doonan and Julie Gilhart.…

Advertising Adweek

Russia Promises ‘a Response’ to Media Charges, Russian TV Presenter Charged, Tenet Media’s Connection to RT

Antzila.com

September 6, 2024

Russia has said it will take retaliatory measures after the U.S. announced sanctions against its state-funded media network, RT, threatening that they will make "everyone shudder."…

Advertising Adweek

How the Quiet War Against Press Freedom Could Come to America

Antzila.com

September 6, 2024

After several years out of power, the former leader is returned to office on a populist platform. He blames the news media's coverage of his previous government for costing him reelection.…

Advertising Adweek

Amazon Nears Major Deal to Broadcast NBA, MLB, NHL Games on Prime Streaming

Antzila.com

September 6, 2024

Amazon is in talks to become a major player in regional sports broadcasting for the National Basketball Association, Major League Baseball, and the National Hockey League with a surprise deal that could shake up the way fans have watched their local teams for decades, the Post has learned.…

Advertising Adweek

Tech Tycoon Larry Ellison Will Control Paramount Global After Skydance Deal Closes

Antzila.com

September 6, 2024

Paramount Global, the parent of CBS, will be controlled by software billionaire Larry Ellison after a group led by his son, David, completes its purchase of the Redstone family's interest in the film and TV company, according to a regulatory filing.…

Advertising Adweek

Week of Aug. 26 Ratings: Cable News, Morning Shows, Evening Newscasts

Antzila.com

September 6, 2024

With the 2024 Democratic National Convention in the rearview, it was a return to the status quo among the cable news networks.…

Advertising Adweek

YouTube Making New Tools to Protect Creators From AI Copycats

Antzila.com

September 6, 2024

YouTube Thursday announced a new set of artificial intelligence detection tools to protect creators--including artists, actors, musicians, and athletes--from having their likeness, including their face and voice, copied and used in other videos.…

Advertising Adweek

Ed Gordon Joins CBS News

Antzila.com

September 6, 2024

Veteran journalist Ed Gordon is boarding CBS News as a contributor. The network confirmed the Emmy Award-winning interviewer and host's new role to TVNewser.…