Santander taps Succession’s Brian Cox for ‘sliding doors’ spot
The campaign was created by House 337.
Get ready for a major shift in the reality wearables market
Apple is all set to make a game-changing announcement about its mixed-reality headset.
Only a few brands are synonymous with entire product categories. Soon, there will be one less
Brand survival over time hinges on evolution and connection.
Shell launches global media review, prompting protests at incumbent WPP’s offices
Extinction Rebellion targets energy giant over its pitch.
Brands: Make us proud
With so many brands disappointing and retreating this Pride month, companies have an opportunity to double down on their values and stand out.…
Fred & Farid and the palette of AI possibilities
INSPIRATION STATION: Taking AI-generated art beyond the amateur hour, Fred & Farid redefines creative artistry for milestone anniversary celebrations.
Asia-Pacific Power List 2023: Jan-Paul Jeffrey, Spotify
From localising campaigns to surprising fans with egg-cellent moments, Jeffrey’s marketing symphony in Southeast Asia is hitting all the right notes.…
A marketoonist’s hard truths about the industry
From shiny new distractions to fallacious funnels, cartoonist Tom Fishburne points out the obvious ridiculousness in our industry that most are blind to.…
‘Legitimate anxiety’: Anti-LGBTQ activists flex muscles, brands get tentative about Pride
Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.
Lego Group unveils ‘Play unstoppable’ platform
The campaign was created by The Lego Group’s in-house creative team.
Publicis to award Arthur Sadoun $12 million ‘retention’ bonus to stay as CEO until 2027
Share award is worth ten times his annual salary.
Heinz celebrates ‘irrational love’ for brand in first global campaign
The campaign was created by Wieden & Kennedy.
7 Tips Search Consultants Have for Agencies’ New Business Strategies in 2023
Search consultants sit in a unique place in the industry, getting a bird's eye view of the evolving agency landscape, but also the changing needs of clients.…
The Authentic Way Brands Can Get In On Pop Culture Moments
This week saw the end of multiple prestige shows, with millions speculating about how they would end. Would their conspiracy theories be fulfilled?…
Pepsi Releases Summer Campaign Featuring Bad Bunny
FMCG giant Pepsi has begun to unleash the summer vibes through a campaign that promotes its tie-up with the world's most-streamed artist Bad Bunny and Apple Music through its "Press Play On Summer" program.…
Goldbelly’s Mission to Create Lasting Experiences With Food
Food is more than just what we need to consume to survive. Certain dishes and meals hold meaning and memories, carrying on family traditions and heritage.…
Creative Minds: The witty Denstu wordsmith on trolling for success
... And wishing to remind her younger self to trade grades for grass (the real kind).
Heinz’s First Global Campaign in 150 Years Tells True Stories of Obsessed Fans
Heinz turned to Reddit, TikTok and Instagram to find stories about the irrational devotion that consumers have for its products. The results inspired the 150-year-old brand's first global campaign, "It has to be Heinz," which is Kraft-Heinz's largest media investment to date.…
Navigating Web3: Hong Kong’s leap towards an innovation-driven future
Hong Kong can help reinvent itself through the metaverse and the world of NFTs, says this agency leader.
New USTA Ads Focus on Next Gen Players in a Post-Serena World
There's a Serena-sized hole in the professional tennis landscape, but marketers aren't dwelling on what they've lost--instead they're focusing on the next generation of potential scene stealers and trophy winners to draw fans to this summer's U.S.…
New Role for Jellyfish Founder Rob Pierre as The BrandTech Group M&A Deal Finalized
Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more than $1 billion.…
Using Attention Metrics, Publishers Aim to Prove Their Ads Work
Publishers have long looked for ways to prove the efficacy of their digital ad products to brand partners. In the last year, media companies including Cond?…
Alcohol Brands Are Ditching Glass for Paper to Cut Packaging-Related Emissions
While boxed wine may remind some drinkers of cheap juice and college parties, startup wine brand Juliet is highlighting a different attribute of the bag-in-box package: its carbon footprint.…
2023 Cannes Contenders: UltraSuperNew picks top APAC campaigns
The group creative director at UltraSuperNew picks standout campaigns that have a chance of scoring at Cannes Lions this year.
Asia-Pacific Power List 2023: Hikaru Adachi, FamilyMart
Adachi has masterminded a series of buzzworthy campaigns for the leading Japanese convenience store chain which have resulted in record breaking sales.…
Campaign’s Agency of the Year 2023 open for entries
APAC’s most prominent agency awards return for its 30th year of celebration with brand new categories. Check out the key details here.…
Amplifying Impact Through Strategic Social Media Engagement
The social media game has changed. How are brands curating and producing online content that resonates and leaves a lasting imprint?…
Long Live Longform: The Story of Hilton’s 10-Minute TikTok
When the average human attention span is 8.25 seconds, and the average view time of a TikTok is 28 seconds, how do you get the internet to pay attention for a full 10 minutes?…
An Ally’s Guide to Letting LGBTQ+ Ideas Lead Creativity
The latest from Gallup places LGBTQ+ people at roughly 7% of today's population, with roughly 20% of Gen Z identifying as part of the community.…
Veuve Clicquot’s CMO Is ‘Obsessed’ With Bringing More Depth to the Bubbly Brand
Coco Chanel, founder of the eponymous fashion house whose designs have stood the test of time, is undoubtedly France's most famous mademoiselle.…