How Puma Measures Success Across New Tech

Puma has some previous experience connecting with new and existing audiences in novel ways. The 75-year-old sportswear brand has worked on Web3 tactics like NFTs (nonfungible tokens), artificial intellgience, metaverse platforms like Roblox and virtual reality, partnering with Meta in January on fitness experience The World's Smallest Gym on Apple's Vision Pro headset in its...…