Adweek

Search consultants sit in a unique place in the industry, getting a bird's eye view of the evolving agency landscape, but also the changing needs of clients.…

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The Authentic Way Brands Can Get In On Pop Culture Moments

This week saw the end of multiple prestige shows, with millions speculating about how they would end. Would their conspiracy theories be fulfilled?…

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Pepsi Releases Summer Campaign Featuring Bad Bunny

FMCG giant Pepsi has begun to unleash the summer vibes through a campaign that promotes its tie-up with the world's most-streamed artist Bad Bunny and Apple Music through its "Press Play On Summer" program.…

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Goldbelly’s Mission to Create Lasting Experiences With Food

Food is more than just what we need to consume to survive. Certain dishes and meals hold meaning and memories, carrying on family traditions and heritage.…

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Heinz’s First Global Campaign in 150 Years Tells True Stories of Obsessed Fans

Heinz turned to Reddit, TikTok and Instagram to find stories about the irrational devotion that consumers have for its products. The results inspired the 150-year-old brand's first global campaign, "It has to be Heinz," which is Kraft-Heinz's largest media investment to date.…

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New USTA Ads Focus on Next Gen Players in a Post-Serena World

There's a Serena-sized hole in the professional tennis landscape, but marketers aren't dwelling on what they've lost--instead they're focusing on the next generation of potential scene stealers and trophy winners to draw fans to this summer's U.S.…

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New Role for Jellyfish Founder Rob Pierre as The BrandTech Group M&A Deal Finalized

Digital media and marketing group Jellyfish has been wholly acquired by The Brandtech Group, driving their combined revenue to more than $1 billion.…

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Using Attention Metrics, Publishers Aim to Prove Their Ads Work

Publishers have long looked for ways to prove the efficacy of their digital ad products to brand partners. In the last year, media companies including Cond?…

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Alcohol Brands Are Ditching Glass for Paper to Cut Packaging-Related Emissions

While boxed wine may remind some drinkers of cheap juice and college parties, startup wine brand Juliet is highlighting a different attribute of the bag-in-box package: its carbon footprint.…

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An Ally’s Guide to Letting LGBTQ+ Ideas Lead Creativity

The latest from Gallup places LGBTQ+ people at roughly 7% of today's population, with roughly 20% of Gen Z identifying as part of the community.…

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Veuve Clicquot’s CMO Is ‘Obsessed’ With Bringing More Depth to the Bubbly Brand

Coco Chanel, founder of the eponymous fashion house whose designs have stood the test of time, is undoubtedly France's most famous mademoiselle.…

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Match Addresses 2023’s Dating Burnout in Its Latest Campaign

Hot vax summer is in the rearview, and all that thirsty, pent-up demand for human contact seems to have cooled over the past two years.…

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The Important Role of Intersectionality in the Ad Industry

AAPI Heritage Month is an interesting and reflective time for many of us who exist within the community. It's special to hear the voices and stories of folks who are doing incredible things for the community and culture at large.…

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Issa Rae Creates a Dramatic Night in a Restaurant for Amex

As an actor, producer and entrepreneur, Issa Rae knows a thing or two about setting up a climactic scene. Sometimes, however, even the Insecure creator and star needs a little inspiration--and that is where her American Express card comes in.…

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Texas Residents Can Opt Out of Targeted Ads Thanks to New Privacy Bill

This week, Texas became the 10th state--and the fifth state this year--to pass a consumer privacy bill that gives the state's residents more control over their data.…

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Amid Leadership Upheaval, DDB NY Is Merging With adam&eveNYC

One of the most storied New York ad agencies is making a big move and changing its name: DDB New York is merging with adam&eveNYC to form a new creative agency called adam&eveDDB.…

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Etsy’s Melodramatic Ad Grants a Heartbroken Shopper a Happy Ending

If you've ever been devastated by the experience of watching someone else score an item for sale that you wanted, Etsy's latest ad will resonate.…

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Dramatic Save the Children Ad Shows Kids in War-Torn Areas as ‘Tough, Resilient’

Two youngsters survive a terrifying explosion in a town square, finding each other and escaping the mayhem--if only temporarily--through their own fantasy world in a heartbreaking new spot for Save the Children.…

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Blending B-to-B and B-to-C Marketing Has Been Priceless for Mastercard

Whether it's a card a bank customer uses for payments or a service tracking how a company accepts or makes payments, Mastercard sells all elements of its business as "priceless."…

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Global Ad Spend on the Rise, but Digital Growth Is Slowing

Advertising spend is expected to grow globally this year, with inflation driving it to $727.9 billion and $3 of every $5 going to digital channels over the next three years.…

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Adweek Podcast: Unpacking the Consumer Journey

In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adeela Hussain Johnson, president of travel brand B?IS…

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The Speed of Culture Podcast: Maximizing Brand Power

In the ever-evolving landscape of business, certain themes continue to hold steadfast importance: brand power, authentic communication and women in leadership.…

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Brave Commerce Podcast: Driving Gender Equality and Diversity in Business

On this episode of Brave Commerce, Shelley Zalis, founder and CEO of workplace equality firm The Female Quotient, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the importance of gender equality and diversity in business.…

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OpenWeb’s CMO Puts Trust and Safety at the Core of Strategic Growth

Tiffany Xingyu Wang is a pioneering leader in marketing, innovation and advocacy, driving positive change at a global scale. As chief marketing and trust officer at OpenWeb, a company that builds online communities around digital content, she oversees marketing and leads trust and safety efforts.…

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Snapchat Highlights ‘Advanced’ AR Lenses, Introduces AR Learning Hub

May 30, 2023May 31, 2023

Snapchat is celebrating its Snap AR community by highlighting three "advanced" augmented reality lenses that show off different ways AR can be utilized by businesses.…

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Not a Seasonal Cash Grab: Brand Lessons on Engaging With Diverse Creators

As creators become a central part of humanizing a brand, it is even more important for companies to get clear about what they actually stand for, and what they stand against.…

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How Vibrations Can Help You Practice Mindfulness