Apple is ramping up for a big iPhone 16 sales boost thanks to Apple Intelligence

Apple is hoping for a great second half of 2024, with the company reportedly having expectations that iPhone 16 shipments will be about 10% higher than its 2023 figures.

A black smartphone with dual cameras rests on an acoustic guitar against a blurred background showing colorful shapes and framed pictures.
A render of the iPhone 16

Apple's presentation of Apple Intelligence at WWDC may have invigorated sales of its smartphone, thanks to the potential of Apple Intelligence. With the prospect of an AI boost, Apple is now hoping that consumer sentiment will translate into more sales.

Supply chain members have been warned by Apple that it is hoping to achieve a 10% growth in shipments compared to the second half of 2023. The source familiar with the matter told Bloomberg that it would build on top of the 81 million iPhone 15 units that shipped in the second half of the year.

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