Apple's shares have taken a big hit in 2024, with sentiment surrounding the iPhone 15 down compared to the iPhone 14 and iPhone 13 perhaps playing a part of it.
![iPhone 15](https://photos5.appleinsider.com/gallery/57985-118124-57563-117354-iPhone-15-r8-xl-xl.jpg)
iPhone 15
Apple's start to 2024 hasn't been great for its shares, with a 6% drop in the first week, notes J.P. Morgan in a Monday note seen by AppleInsider. This reduction is apparently down to "building pessimism around a lack of momentum in iPhone sales."
Sentiment for the iPhone 15 is "a bit worse" than the iPhone 14 and iPhone 13, reckons the analysts, with the blame leveled at a re-emergence of Huawei in the important China marketplace.
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![iPhone 15](https://photos5.appleinsider.com/gallery/57985-118124-57563-117354-iPhone-15-r8-xl-xl.jpg)
iPhone 15
Apple's start to 2024 hasn't been great for its shares, with a 6% drop in the first week, notes J.P. Morgan in a Monday note seen by AppleInsider. This reduction is apparently down to "building pessimism around a lack of momentum in iPhone sales."
Sentiment for the iPhone 15 is "a bit worse" than the iPhone 14 and iPhone 13, reckons the analysts, with the blame leveled at a re-emergence of Huawei in the important China marketplace.
Continue Reading on AppleInsider | Discuss on our Forums