As Costco Wholesale (COST) ventures further into e-commerce, it faces the daunting task of expanding its online presence without sacrificing the unique “treasure hunt” shopping experience that defines its warehouses.…
New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today.
The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year.…
Microsoft Clarity is one of the best analytics tools you might not know about.
This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior.…
Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns.…
Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before.…
Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit?
An outdated approach that neglects the growing importance of visual content in SEO.…
Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025.
For this reason, structured data is no longer a “nice-to-have” but an essential part of any SEO strategy. …
As artificial intelligence (AI) becomes increasingly integrated into content creation, it’s easy to feel like the human element of writing might be overshadowed. …
Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations.
Retailers should not underestimate the importance of an omnichannel strategy:
A 2024 report shows that 75% of shoppers use both digital and physical touchpoints throughout their customer journey.…
When we were young, we all wanted to sit at the adult’s table. But we couldn’t, often, because of our behavior.…
Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month.
Then, there was another 97% decline in desktop organic traffic in the second month. …
Tucked away in the Settings section of Google Search Console is a report few SEO professionals discuss, but I like to monitor.…
Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced.…
Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s manager account.…
The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today.…
Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced today.
What it looks like.…
Google is starting to roll out AI-organized search results today, as well as the new links and citations format in the Google AI Overviews.…
Does the content in Google Discover seem dated? Many people seem to be having this issue with Google Discover, though it is unclear how widespread it is.…
Content creation is a beast and can be a minefield, especially in this AI-driven era, where many seek to “save time” by using AI to partially or fully write content, sometimes with little to no human oversight
As guardians of the corpus of the web (it’s scary, but true in many ways), SEO professionals should seriously consider whether the content they’re publishing is valuable, useful, unique and actually answers the user’s question. …
Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. But in the past year, they have become much more expensive. …
These days, I’m looking at SEO research a little differently. Most of the data that’s been most valuable for developing SEO-friendly content isn’t from Google, Bing or even third-party SEO tools.…
Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026.…
Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features.…
In August, Google rolled out one of its most significant updates of the year. Many SEOs believed it was a partial rollback of the controversial Helpful Content Update – a potential mea culpa from Google. …
Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords.…
Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace.
This article explores the various types of Amazon Ads, their features and how they can benefit different businesses.…
Phase two of Google’s mobile-first indexing – rendering – is Chrome and has been since 2018, according to SEO expert Cindy Krum.…
With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business.…
Microsoft announced a number of updates to Copilot today, specific to Bing Search, its generative search experience and Deep Search features are expanding more with this news.…
We all know there have been many changes in the search results during the last year.
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