Apple in talks to license Google Gemini AI for iPhones

Google's controversial Gemini generative AI technology could be integrated directly into Apple's iOS to improve Siri.

Graphic showcasing Gemini brand with two smartphones, one displaying a digital assistant screen with text messages and '5G' symbol.
Google's Gemini is already an app but may become part of iOS 18

Apple has now regularly been reported to be planning an AI improvement for Siri, and to launch an iOS with much more integrated and prominent AI at WWDC 2024. Now a report from Bloomberg claims that Apple is in talks with Google to license the latter's Gemini AI.

It's already possible to run Gemini as an app, but the report says that the talks are now active negotiations concerning Apple arranging to license Gemini, Google's set of generative AI models, in order to power some unspecified new iOS features. It's expected that these features will be in this year's forthcoming iOS 18.


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