Heineken enters the smartphone world with a phone that’s boring for all the right reasons

Smartphones have slowly but surely taken over our attention spans. Once upon a time, they were only good for sending SMS messages and playing Snake; now, they're essentially miniature computers that you may take a call on from time to time. Whether or not this is a good thing depends on who you ask; people who were around before the smartphone revolution may lament how dates at restaurants and patrons at the cinema spend more time on their phones than living in the situation. However, give a younger person a Nokia 3210 and they'll find it totally useless for modern-day use. For those who miss easier times, Heineken and Bodega have teamed up to make the Boring Phone that brings the smartphone all the way to the 90s when things weren't so smart.

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