Tesla’s Cybertruck didn’t always look so cyberpunk

Musk, von Holzhausen, and a third man stand in front of several boards of images.
The photo shared by Isaacson showing concept images of the Cybertruck, and the pop culture that inspired them. Click to see full-sized image. | Image: Walter Isaacson

Elon Musk biographer Walter Isaacson has shared a photograph of the Tesla CEO during an early meeting about the Cybertruck that sheds interesting light on the alternative designs considered, as well as the pop culture that ultimately inspired it. On the left of the image we can see several concept images of Tesla’s electric pickup truck, while on the right is a mood board showing images from various movies and video games, including many sci-fi and cyberpunk titles. In the foreground Musk can be seen in conversation with Tesla design chief Franz von Holzhausen.

This isn’t the first time we’ve seen an alternative design for Tesla’s eye-catching pickup truck. During the company’s launch event for the Tesla Semi in 2017, Musk teased the...

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