TikTok might not have existed without insights from Steve Jobs

The story of TikTok's start highlights how visionary ideas, much like those of Steve Jobs, can have unexpected paths that profoundly impact global technology and culture.

Steve Jobs smiles gently, presenting onstage with blurred background.
TikTok might not have existed without Steve Jobs

A recent examination of court documents and business transactions reveals a complex web of investments and technological pivots that trace back to an obscure Chinese real estate venture.

In 2009, Susquehanna International Group, a firm well-known for its strategic market placements, invested in a promising Chinese real estate start-up named 99Fang, which boasted a sophisticated search algorithm. The venture didn't meet its commercial expectations but set the stage for what would later become ByteDance, the parent company of TikTok.


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