Esty Scheiner was especially frustrated, even for the CEO of an AI startup. Her team had figured out a better way to deliver deepfake audio detection and met with various IT groups at key enterprises. Most agreed this is going to be an issue that needs to be dealt with — and could use Scheiner’s software.
But since the deepfake problem is months, maybe a year away, Scheiner's company couldn’t get the backing to do anything about it.
Therein lies an IT problem I've seen in just about every vertical.
It would be easier to accept if IT pros were routinely caught offguard by opportunities or problems they didn’t anticipate. Alas, that's not the case. To be blunt, IT decision-makers in the US often see the train charging down the tracks, but they're not permitted to do anything about it until it's pulled into the station and crashed.