HomeAdvertisingPubMatic’s Activate rolls out in APAC, adtech battle heats up Advertising Campaign Asia PubMatic’s Activate rolls out in APAC, adtech battle heats up Antzila.com October 3, 2023 PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC? ⦿Source