Campaign Asia

The standard deadline to enter the awards, which honour the best digital marketing work, innovation, and talent in Greater China, is January 21, 2025.…

Advertising Campaign Asia

Woolley Marketing: Is the path for media going backwards or forward?

Antzila.com

This month, Darren Woolley tackles the harsh reality of today’s media landscape: Fight a losing battle for transparency or outsmart the competition in a system rigged by tech giants?…

Advertising Campaign Asia

ChatGPT maker Open AI to open office in Singapore

Antzila.com

The Singapore office to open later this year will be Open AI's second office in Asia, and is set to be a hub for its regional partners.…

Advertising Campaign Asia

ChatGPT maker OpenAI to open office in Singapore

Antzila.com

The Singapore office to open later this year will be OpenAI's second in Asia, and is set to be a hub for its regional partners.…

Advertising Campaign Asia

How indie agency NP Digital takes on major holding companies

Antzila.com

In the second part of Campaign's in-depth interview with Neil Patel in Boston, the digital marketing expert discusses how his agency holds up against the big names and why SEO is valuable throughout the funnel.…

Advertising Campaign Asia

Now what? The reality after USA vs Google

Antzila.com

Canadian media industry veteran Sarah Thompson spoke with Arielle Garcia from Check My Ads about where the industry should go from here.…

Advertising Campaign Asia

DDB hires Chris Nurko as global director of brand integrity and experience

Antzila.com

EXCLUSIVE: The newly created role brings Nurko to DDB from another Omnicom holding, Interbrand.

Advertising Campaign Asia

Two hedge funds increase short positions in WPP in bet against share price

Antzila.com

The agency group cut revenue forecast in August but won Amazon and retained Unilever in key markets.

Advertising Campaign Asia

How Roblox conquered the immersive ads space

Antzila.com

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its predominantly young user base.…

Advertising Campaign Asia

Asia-Pacific Power List 2024: Rvisra Chirathivat, Central and Robinson

Antzila.com

Marking her third year on Campaign’s Power List, Chirathivat has continued to spearhead retail in Thailand through her innovative campaigns and passion for community engagement.…

Advertising Campaign Asia

Uncovering the many small, unseen forms of domestic violence

Antzila.com

An impactful campaign by the Western Australian government sheds light on recognising the subtle, everyday signs of domestic violence and why they so often go unnoticed.…

Advertising Campaign Asia

The silent exit: Why ageism in advertising continues to force out senior talent

Antzila.com

As adland grapples with an ageing workforce, a new study by the Experience Advocacy Taskforce reveals the exodus of seasoned professionals, driven by age bias and structural challenges.…

Advertising Campaign Asia

TikTok launches new measurement and retail solutions for advertisers

Antzila.com

As the social media giant continues to expand its advertising capabilities, new automated solutions from TikTok are set to help brands target the right audiences at the right time.…

Advertising Campaign Asia

‘Memory Shots’: Kodak and Happiness launch AI tool to help dementia patients reconstruct memories

Antzila.com

‘Memory Shots’ allows people with dementia and their caregivers to place prompts into an AI, which generates images of old memories.…

Advertising Campaign Asia

Why Lions is buying Effie: to help brands make ‘better case’ for investing in marketing

Antzila.com

Planned acquisition comes at the same time as Ascential, the parent company of Lions, completes its £1.2 billion ($1.6 billion) sale to Informa this week.…

Advertising Campaign Asia

Heinz faces backlash over negative stereotypes in ad

Antzila.com

Food company Heinz has apologised after its latest advertising campaign was called out by some for perpetuating racist stereotypes.

Advertising Campaign Asia

Forsman & Bodenfors appoints James Denton-Clark as global CEO

Antzila.com

Former Saatchi & Saatchi chief executive left the agency in June.

Advertising Campaign Asia

Neverland set for global expansion with franchise model

Antzila.com

The set-up includes expansion plans in Asia Pacific, with rollout due in 2025.

Advertising Campaign Asia

Move and win roundup: Week of October 7, 2024

Antzila.com

Kimberly-Clark, Havas Media, and more in our weekly roundup of people moves and account wins.

Advertising Campaign Asia

Five key takeaways from Google’s defense against the DOJ

Antzila.com

As the industry awaits the closing arguments of the DOJ's lawsuit against Google on November 25, Campaign looks at the tech giant's defense strategy throughout the trial.…

Advertising Campaign Asia

‘Marketing spend isn’t decreasing, it’s just going elsewhere’: Bain & Co’s leaders

Antzila.com

EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, and navigating the balance between creativity and data.…

Advertising Campaign Asia

Meta launches AI accelerator programme in Singapore

Antzila.com

The company also provides a first look at its text-to-video model, Movie Gen.

Advertising Campaign Asia

How the right audience data can future-proof your marketing strategy

Antzila.com

Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd

Advertising Campaign Asia

Weiden+Kennedy retreats from India, shuttering its Mumbai office and scaling back Delhi operations

Antzila.com

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

Advertising Campaign Asia

Asia-Pacific Power List 2024: Robin Liu, Miniso

Antzila.com

Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.…

Advertising Campaign Asia

Wieden+Kennedy retreats from India, shuttering its Mumbai office and scaling back Delhi operations

Antzila.com

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

Advertising Campaign Asia

Creative Minds: Koji Kanzaki on turning childhood dreams into award-winning campaigns

Antzila.com

From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.…

Advertising Campaign Asia

Exit player zero: A creative director’s brush with startup scams

Antzila.com

October 4, 2024October 8, 2024

When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep.…

Advertising Campaign Asia

September APAC advertiser of the month: Apple

Antzila.com

Apple's marketing might for the new iPhone launch registered a substantial ad awareness spike in Singapore, edging out Huawei and Samsung's gain, according to a YouGov survey.…

Advertising Campaign Asia

Cluckin’ speechless: KFC’s ‘Hot & Spicy’ range makes a comeback in Australia

Antzila.com