300 staff to lose jobs as TVB reorganises its operations
The layoffs were announced as part of a cost-cutting exercise, as the Hong Kong broadcaster restructures its TV production and e-commerce businesses.…
BTS launches experimental pop-up experience in Singapore
The pop-up store has been held in global cities, including Jakarta, London, Sydney, and now Singapore.
BTS launches experiential pop-up experience in Singapore
The pop-up store has been held in global cities, including Jakarta, London, Sydney, and now Singapore.
A new era of ads analytics? How Media Mix Modeling is reshaping strategies in the cookie-less world
Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling.…
I’ve seen so many acquisitions done the wrong way: Christian de la Villehuchet
On his second trip to India this year, Havas’ global chief integration officer, sheds light on the group’s M&A policy, the importance of building ‘complementary’ and not ‘competing’ offerings, while sharing his view on the recent mergers at WPP, and more...…
Gen Z does not care if your brand is popular
Why branded sonic is more effective than licensed music.
A fabricated account of how judging the humour category in Cannes could play out
Ben Middleton, chief creative officer at Creature, imagines what it will be like to judge the "Humour in branded communications" category at Cannes next year.…
How marketers have become secret weapons in the great pitching wars
In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.
Dentsu appoints global chief strategy officer for media
Hamish Kinniburgh is responsible for raising the strategic output of Carat, iProspect and Denstu X.
The rise of in-game marketing and eSports in China: A guide for brands and businesses
The potential to reach the gaming audience in China is massive fuelled by a surging of 480 million players. Mindshare's Liu Yi shares how brands can tap into the dynamic audience amidst regulatory shifts.…
Moves and win roundup: Week of November 27, 2023
All the latest moves and wins from RGA Australia, BBH India, Sling and Stone, Hatched, Nielsen, and more.
40 Under 40 2023: Anisha Iyer, OMD
A force to be reckoned with, OMD India CEO Anisha Iyer is a shining example of the country’s leading female role models in digital and technology advertising.…
Veteran Matthew Godfrey returns to advertising with MediaMonks
In an exclusive chat with Campaign, former Y&R and Publicis CEO Matthew Godfrey explains how generative AI and MediaMonks' digital-first approach lured him back to the ad world.…
How the open internet empowers Chinese brands going global to achieve brand power and incrementality
Chinese enterprises have become increasingly mature — so what is holding them back from achieving sustainable, transformative development?
Cadbury 5 Star envisions a future where AI works and humans do nothing
Cadbury 5 Star has rolled out a campaign 'nothing university', where it advocates for work-life balance and encourages the adoption of AI.…
Best Global Brands 2023: Apple retains top spot while total brand growth slows significantly
Best Global Brands 2023: Apple retains top spot while total brand growth slows significantly.
‘We’ve reached peak purpose’, Adam & Eve/DDB’s Martin Beverley says
Adam & Eve/DDB CSO believes there’s an appetite from brands, agencies and consumers for work that’s ‘not afraid of selling’, 4Creative's Lynsey Atkin concurs.…
YouTube’s Ashley Chang on five things marketers should know about culture in 2024
In an exclusive interview with Campaign, YouTube's culture and trends lead for APAC, Ashley Chang, highlights five trends emerging across the platform, and shares tips on how marketers can tap into them for a successful content strategy in 2024.…
FWD partners with VMLY&R for a mental health campaign with a twist
The upcoming campaign by FWD Takaful takes on the stigma of mental health conversations in Malaysia, as well as the pitch process faced by agencies.…
Asian Boys’ Love takeovers to live music: The pop culture moments shaping Asia
Marketers looking to navigate and capitalise on the evolving cultural landscapes in Asia-Pacific can significantly benefit from tapping into passionate communities, says Culture Group's Acacia Leroy.…
Is Cannes Lions having a laugh with its new humour category?
Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?
Journalists and PR people don’t have to be friends, but we rely on each other
Reporters may not always be your friend, but it doesn't mean they're your enemy either, opines The Message co-founder Chris Powell.…
Comms pros are ‘walking into an AI trap’ report finds
Comms professionals feel unprepared for the threat of AI to organisational or brand reputation, with 97% saying they are concerned about it, according to a survey commissioned by Golin.…
David Wilding joins EssenceMediacomX
Wilding was previously senior director of planning at Twitter, which is now known as X.
Behind the campaign: Tinder helps singles overcome relationship-related tattoo regret
Laura Wilkinson Rea, senior director of communications at Tinder, Northern Europe, discusses the bold recent campaign for the dating app.
Meet the 2023 Amazon Ads Partner Awards winners
Award-winning campaigns were celebrated at the Partner Awards Gala in New York
AI, sustainability, Web3 and a need for continuous innovation: Vogue Singapore pins down ‘what’s next’ in the worlds of fashion, creative and more
INSPIRATION STATION: AI is a new tool to harness self-expression, the metaverse has democratised creativity and sustainability is key to the future of design and fashion—get inspired by the insights from Vogue's 'Next in Vogue' event in Singapore.…
Creative Minds: Swati Balani remembers her grandfather and his inked tales
"He was a better storyteller than most and had bigger tattoos than me. His first one was at nine, mine at 19," recalls the BBH India ECD.…
The Kraft of good sauce: Heinz brings the magic of AI to Chinese cuisine
If you know ketchup, you know Heinz. But what about soy sauce, with a touch of AI? Campaign speaks to Kraft Heinz China's Eric Yu and Cristina Kenz on their latest artificial intelligence-led campaign, the art of mastering the Chinese pantry and much more.…
A suite, a symphony and Mandarin Oriental’s return to Singapore’s skyline
The visual eloquence of the film makes Ad Nut want to drop everything and check-in right away.