3 key observations about the Google March 2024 core update
Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if not the last few years.…
Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if not the last few years.…
Google expanded Performance Max to help merchants drive sales directly through online marketplaces, such as Amazon.
The big picture. Performance Max for Marketplaces allows sellers to create Google ad campaigns that send traffic to their product listings on third-party ecommerce platforms, without needing a website or Merchant Center account.…
Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums, Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content.…
There seems to be this new “thing” emerging online. I’m not sure whether you’d call it work shaming or effort shaming, but people are being called out for wanting to work more. …
Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly.…
HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update.…
Google introduced new restrictions on deep fake sexual content for Shopping ads. Google also updated its general content policy prohibiting promoting synthetic content that has been altered or generated to be sexually explicit or contain nudity
Why we care.…
The Inspect feature on Chrome (also called “inspect element”) lets you check under the hood of any page or website. You can use it to diagnose problems, test changes on your site and even spy on your competitors.…
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component.…
Statcounter has updated its search engine market share stats for April – and the results are shocking. If they’re true. I’m doubtful – but hoping Statcounter will confirm whether these numbers are indeed accurate.…
Is your social media strategy keeping pace with the latest industry trends and innovations?
Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at the core of their entire brand and customer experience.…
As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. …
Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth.
With declining website traffic from search and the phase-out of third-party cookies, companies must find new ways to maximize every visitor interaction.…
Google’s new Search spam policy around reputation abuse – or what SEOs have referred to as “parasite SEO” – will take effect “after May 5,” according to Google.…
Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team.…
If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless.…
The Google interface we know today will be gone in less than three years.
As ridiculous as this prediction may seem, I remember back in 2004 when Google.com…
Google has replaced First Input Delay (FID) with a new Core Web Vitals metric called Interaction to Next Paint (INP). This change aims to better measure a website’s responsiveness and overall user experience. …
Google Ads today introduced six new AI features for Performance Max campaigns.
Why we care. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI.…
The U.K. Competition and Markets Authority (CMA) now has 111 potential concerns over Google’s Privacy Sandbox, according to its April Q1 2024 report.…
Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today.…
B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on:
Getting international SEO right is hugely important for global brands. And one of the most fundamental optimizations is the domain and URL structure you choose to use. …
Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024.…
Alphabet’s overall revenue increased by 15% to $80 billion, much higher than last year’s 3% year-on-year increase.
By the numbers. Google Search revenue increased by 14% to $46 billion YoY in Q1 2024 compared to $40 billion in Q1 2023.…
Google has served “billions of queries” with its generative AI features and plans to “expand the type of queries we can serve our users” even further.…
The March 2024 core update has been a volatile, mammoth update. It’s been a long and turbulent road for some.
It can be overwhelming when you hear that an update has finished rolling out.…
Today’s SEO landscape is fraught with uncertainty, marked by:
Google will stop allowing publishers to add publications to the Google Publisher Center manually. Instead, Google will automatically add eligible publications pages later this year.…
Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. …