U.S. advertising spending is growing faster than analysts thought it would back in December, according to a forecast released by Interpublic Group's investment arm, Magna. Interpublic Group's investment arm Magna expects total advertising spending will grow 9.2% to $369 billion--excluding political spending and tentpole events like the Olympics. Back in December, Magna predicted 2024 ad...
3 Things Marketers Should Know About Magna’s Latest Ad Forecast
