When the U.K. Advertising Standards Authority hit Coca-Cola-owned Innocent Drinks with an ad ban for "misleading" consumers about its sustainability practices, the brand used the moment to hit pause--an 18-month one at that--on its advertising. Innocent's CMO, Kirsty Hunter, told ADWEEK the business used its break from big budget advertising to take a "step back"...
After a Greenwashing Ban, Innocent Gets a Fruity Ad Makeover
