Heinz turned to Reddit, TikTok and Instagram to find stories about the irrational devotion that consumers have for its products. The results inspired the 150-year-old brand's first global campaign, "It has to be Heinz," which is Kraft-Heinz's largest media investment to date. Created by agency Wieden+Kennedy New York, the platform launches June 1 with a...
Heinz’s First Global Campaign in 150 Years Tells True Stories of Obsessed Fans
