At the outset of The Great Depression in 1929, Betty Crocker encouraged home bakers to collect 'box top' clippings and mail them in to redeem discounts and rewards. Just before the so-called "Regan Recession," in the U.S., American Airlines launched a first-of-a-kind frequent fliers points program. The current economic challenges might not seem like the...
Loyalty Programs Could Be the Golden Ticket for Brands in a Down Economy
