In this episode of The Speed of Culture, host Matt Britton sits down with Gita Rebbapragada, chief operating officer of animation streaming service Crunchyroll.…
Snapchat brings AI-powered augmented reality tools to advertisers
New gen AI and machine learning tools promise to help advertisers reduce the time it takes to turn 2D product catalogues into 3D ‘try-on’ assets on the platform.…
The Speed of Culture: Leading Puma Into the Digital Age
In this episode of The Speed of Culture, host Matt Britton sits down with Ivan Dashkov, head of emerging marketing tech at Puma Group, to explore the evolving landscape of digital innovation in the fashion industry.…
How Guinness Flipped Its Perception as a Winter Stout to Fuel Summer Growth
When the sun comes out, people's first instinct might not be to reach for a dark, creamy stout, sometimes seen as a heavier drink more suitable for cold weather.…
Reddit locks down its public data in new content policy, says use now requires a contract
The newly announced "Public Content Policy" will now join Reddit's existing privacy policy and content policy to guide how Reddit's data is being accessed and used by commercial entities and other partners.…
Kendall Toole Explains Why You Don’t Quit in New Brand Video
As a Peloton instructor, Kendall Toole knows something about perseverance. Toole is a partner and shareholder in sports nutrition brand Don't Quit, and ahead of her appearance at Brand Play, ADWEEK's sports marketing summit, Thursday, ADWEEK has the exclusive premiere of the Peloton star's new appearance in Don't Quit's Persevering Profile series.…
After Liberating Creativity in ‘1984’ Apple Is Crushing It, And the Internet Hates It
It was supposed to be a clever product demonstration for Apple's latest sleek, AI-powered iPad. But the brand, typically praised for its advertising, has sparked a wave of backlash for a commercial that crushes and destroys creative tools.…
Baidu PR head apologises after backlash sparked by controversial videos
In the wake of public outrage and a significant decline in share prices, Baidu refrained from commenting on the matter.
Agency Report Card 2023: Carat
With signs of improvement on the horizon but a parent network restructuring against the backdrop, Carat navigated the difficult position of maintaining its growth in 2023, whilst remaining unaffected by the uncertainties that surround it.…
How to optimise your investments in Asia’s complex influencer ecosystem
Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.…
Omnicom expands presence in India, opens new Centers of Excellence
The expansion comes as Omnicom announced a new entity in India in November 2023—Omnicom Advertising Services—to oversee the company’s creative agencies in the region, with Aditya Kanthy at the helm as CEO.…
Creative Minds: Eunjeong Shin’s literary love story with advertising
Meet the academic rebel excelling in the creative world, proving that sometimes, the best stories are written outside the classroom.
Why Microsoft Advertising is doubling down on AI
CAMPAIGN 360: Following a restructure, the tech giant is aggressive in its integration of advertising with AI through Copilot and other tools.…
Leaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships
The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck obtained by ADWEEK and interviews with four industry executives.…
Agencies caution advertisers against knee-jerk response to rise of social media
Warc’s Social Media Reaches New Peaks report revealed that social media is now the largest channel in the world in terms of adspend.…
Apple’s ‘Crush’ ad elicits backlash from marketing and PR pros
“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.…
Disney Maximizes Streaming With Surprise Disney+, Hulu and Max Bundle
Disney and Max are a bundle of surprises ahead of upfront week. Top line Today, Disney Entertainment and Warner Bros. Discovery announced a new Disney+, Hulu and Max bundle.…
Ebiquity predicts ‘more positive’ advertising outlook for 2024
Media consultancy's revenue jumped 7% year on year in 2023.
Gap Reinstates CMO Role, Hiring From PepsiCo to Drive Brand Revival
As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo's Fabiola Torres to fill it with a global remit.…
Fossil Consolidates Global Media With Assembly
After a global media review spanning more than four months, Fossil Group is consolidating its account with the Stagwell agency Assembly.…
Why We Can’t Stop Talking About Asian Creativity
In a globalized, post-colonial world, it's not easy to define Asian creativity. Creativity made in Asia? Creativity made by Asians, anywhere in the world?…
Clean Creatives’ F-List Awards Are Back, Trolling the Ad Industry for Ties to Polluters
If you thought awards season was over, think again. Clean Creatives, the campaign pressuring ad agencies to drop fossil fuel clients, brought back its F-List Awards today--but it's not one that most agencies would want to display in the lobby next to their Cannes Lions.…
What to Expect From This Year’s Upfront, According to Buyers
The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn't be surprised by a little deja vu this time around.…
The Loneliness Epidemic and Media Consumption: What Marketers Need to Know
We are still seeing the effects of the pandemic come to fruition, but one thing is very clear: We are all feeling more disconnected.…
Good Luck Watching Fallout Now That Amazon Prime Video Will Have Even More Ads
Amazon is set to add even more ads to Prime Video in the form of pause ads built entirely to leverage your Prime subscription and sell you stuff.…
Apple Crushes Paint Cans and a Piano to Spotlight Its Thinnest Product Ever
Apple has revealed its thinnest product ever, the 13-inch iPad Pro. To show off this distinguishing feature, the brand crushed objects down to the new device's size.…
Amazon is about to start advertising Amazon products when Prime Video users hit pause
Amazon is making it easier than ever for users of its video streaming service to buy directly from commercials. The e-commerce giant announced Tuesday that it’sintroducing three new interactive ad formats later this fall to its Prime Video service.…
Safety first: Psychological safety for women is imperative for workplace success
We speak to Bayer India’s Ritu Mittal and EssenceMediacom India’s Averill Sequeira on creating psychological safety in the workplace in India, to address the unique challenges facing women in the marketing communications space.…
Coca-Cola Puts People and Pets Over Product in an Ode to Spills
Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand's latest campaign tosses the beverage aside in favor of other happy moments.…